Black Pony

Brand identity and portfolio website for Black Pony.

Black Pony is a branding agency that is bold, intelligent, and playful. The logo typeface plays ever so perfectly into the name, with the swish of the ‘y’ nodding toward Western pop culture, without being overt. The iconography draws inspiration from the visual cues of the desert and southern landscapes, featuring hand-drawn elements like the star, the Spurr, and the horseshoe, all gently rounded for a softer aesthetic. The colour palette is striking and is inspired by the desert sky at dusk.